Selling The Invisible

Name: Selling The Invisible
Brand: Little, Brown Book Group
SKU: 9780446672313
Price: 15.01 EUR
Availability: InStock

Автор: Harry Beckwith

Език:

Корици: С меки корици

Издател: Little, Brown Book Group

Наличност: Външен склад

Изпращаме след 3-6 дни

15.01 € 29.36 лв

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of ser...

Информация за книгата

Автор

Harry Beckwith

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

256

EAN

9780446672313

ISBN

0446672319

Enbook ID

04459201

Издател

Little, Brown Book Group

Теглоt

194

Размери

126 x 190 x 18

Пълно описание

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

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