Service Design and Delivery

Name: Service Design and Delivery
Brand: Springer-Verlag New York Inc.
SKU: 9781441983206
Price: 116.25 EUR
Availability: InStock

Автор: Mairi Macintyre, Glenn Parry

Език:

Корици: С твърди корици

Издател: Springer-Verlag New York Inc.

Наличност: Външен склад в ограничено количество

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116.25 € 227.37 лв

Service Design and Delivery provides a comprehensive overview of the increasingly important role pla...

Информация за книгата

Автор

Mairi Macintyre, Glenn Parry

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

170

EAN

9781441983206

ISBN

1441983201

Enbook ID

01424419

Издател

Springer-Verlag New York Inc.

Теглоt

426

Размери

163 x 242 x 16

Пълно описание

Service Design and Delivery provides a comprehensive overview of the increasingly important role played by the service industry. Focusing on the development of different processes employed by service organizations, the book emphasizes management of service in relation to products. It not only explores the complexity of this relationship, but also introduces strategies used in the design and management of service across various sectors, highlighting where tools, techniques and processes applicable to one sector may prove useful in another. §The implementation methods introduced in the book also illustrate how and why companies can transform themselves into service organizations. While the book is primarily intended as a text for advanced-level courses in service design and delivery, it also contains theoretical and practical knowledge beneficial to both practitioners in the service sector and those in manufacturing contemplating moving towards service delivery.

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