Service Users as Sources for Innovation

Name: Service Users as Sources for Innovation
Brand: Books on Demand
SKU: 9783842326095
Price: 63.94 EUR
Availability: InStock

An Empirical Study in the German Services Industry

Автор: Florian Skiba

Език:

Корици: С меки корици

Издател: Books on Demand

Наличност: Външен склад

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63.94 € 125.05 лв

Users are considered as important source for new service ideas and, therefore, as a vital impetus to...

Информация за книгата

Автор

Florian Skiba

Език

Английски език

Корици

Книга - С меки корици

Издадена

2010

страници

446

EAN

9783842326095

ISBN

3842326092

Enbook ID

01808049

Издател

Books on Demand

Теглоt

789

Размери

189 x 246 x 23

Пълно описание

Users are considered as important source for new service ideas and, therefore, as a vital impetus to the creation of innovative new services.Yet, little is known about how service companies manage user integration in the early stages of service development and which types of user qualify as source of service innovation.In this work we widen the knowledge base practitioners and scientists can build on when exploring which service users to integrate and how to increase the likelihood of generating attractive new service ideas. Based on empirical data from two complementary large scale surveys, we provide valuable new insights into the industrial practice of user integration in the German services industry and analyze the independent development contributions of Internet service users.

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Service Users as Sources for Innovation

An Empirical Study in the German Services Industry

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също