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Setting the Agenda - Mass Media and Public Opinion

Name: Setting the Agenda - Mass Media and Public Opinion
Brand: Polity Press
SKU: 9781509535804
Price: 25.71 EUR
Availability: InStock

Автор: Maxwell McCombs, Sebastian Valenzuela

Език:

Корици: С меки корици

Издател: Polity Press

Наличност: Външен склад в ограничено количество

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News media strongly influence how we picture public affairs across the world, playing a significant...

Информация за книгата

Автор

Maxwell McCombs, Sebastian Valenzuela

Език

Английски език

Корици

Книга - С меки корици

Издадена

2020

страници

248

EAN

9781509535804

ISBN

1509535802

Enbook ID

32772435

Издател

Polity Press

Теглоt

400

Размери

227 x 153 x 23

Пълно описание

News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Setting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic.In this timely third edition, Maxwell McCombs - a pioneer of agenda-setting research - and Sebastián Valenzuela - a senior scholar of agenda setting in Latin America - have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, Setting the Agenda also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory. This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.