Shapeholders

Name: Shapeholders
Brand: Columbia University Press
SKU: 9780231180566
Price: 22.45 EUR
Availability: InStock

Business Success in the Age of Activism

Автор: Mark Kennedy

Език:

Корици: С твърди корици

Издател: Columbia University Press

Наличност: Външен склад

Изпращаме след 9-15 дни

22.45 € 43.91 лв

In Shapeholders: Business Success in the Age of Activism, the former congressman, Fortune 500 execut...

Информация за книгата

Автор

Mark Kennedy

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2017

страници

304

EAN

9780231180566

ISBN

023118056X

Enbook ID

14696308

Издател

Columbia University Press

Теглоt

552

Размери

236 x 164 x 28

Пълно описание

In Shapeholders: Business Success in the Age of Activism, the former congressman, Fortune 500 executive, and university president Mark Kennedy argues that shapeholders, as much as stakeholders, have enormous influence on a business's fate, with significant power to determine a company's risks and opportunities, if not its survival. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and on their contrasting metrics for what constitutes ethical business practice. He teaches executives to be visionary, to sidestep conflict effectively, and to find profitable--and probable--collaborations to diffuse political tensions. Kennedy's decision matrix helps corporations align their business practices with shapeholder interests, anticipate their demands, and assess the viability of changing moral and ethical standards so that together they can plan a profitable route forward.

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Shapeholders

Business Success in the Age of Activism

Информация за книгата

Пълно описание

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