Книга Simply Better Patrick Barwise

Simply Better

Автор: Patrick Barwise
Език: Английски език
Корици: С твърди корици
Наличност: 50% вероятност
Ще претърсим света
26.69 52.19 лв
Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differenti...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2004
страници
208
EAN
9780875843988
ISBN
0875843980
Enbook ID
04174837
Теглоt
563
Размери
165 x 244 x 29

Пълно описание

Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.

Може също да ви хареса

I'll Fly Away

Rudy Francisco
12.46 24.38 лв
35.15 68.75 лв

Shree Maa

SWAMI SAT SARASWATI
21.53 42.11 лв
9.46 18.50 лв
15.27 29.86 лв

Go Systems Programming

Mihalis Tsoukalos
54.48 106.55 лв
30.74 60.13 лв
6.96 13.60 лв
25.68 50.23 лв
52.98 103.61 лв

Pollyanna

Eleanor H Porter
10.71 20.95 лв

Successful Pole-Climber

Alfred Hackhouse
28.79 56.31 лв
12.26 23.99 лв
10.86 21.24 лв

Malcolm Lives

KENDI IBRAM X
15.27 29.86 лв
11.61 22.71 лв

Same as Ever

Morgan Housel
14.22 27.81 лв

Magdala

Bridget Erica
18.67 36.52 лв
178.87 349.84 лв

Клиенти, които купиха тази книга, купиха също

La nausee

Jean Paul Sartre
9.66 18.89 лв

Zapytaj pilota

Kelley Justin
10.16 19.87 лв
7.61 14.88 лв
23.98 46.90 лв
19.52 38.19 лв

Peccata Mundi

Annelise Roux
9.21 18.01 лв

Vlaštovka v bublině

Markéta Lukášková
14.82 28.98 лв