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small BIG

Name: small BIG
Brand: Profile Books
SKU: 9781781252758
Price: 13.3 EUR
Availability: InStock

Автор: Steve Martin

Език:

Корици: С меки корици

Издател: Profile Books

Наличност: Външен склад

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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favou...

Информация за книгата

Автор

Steve Martin

Език

Английски език

Корици

Книга - С меки корици

Издадена

2015

страници

304

EAN

9781781252758

ISBN

1781252750

Enbook ID

09244175

Издател

Profile Books

Теглоt

328

Размери

197 x 130 x 23

Пълно описание

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.