Small Business Management 5e (WSE)

Name: Small Business Management 5e (WSE)
Brand: John Wiley & Sons Inc
SKU: 9780471500711
Price: 232.25 EUR
Availability: InStock

Автор: Hal B. Pickle, Royce L. Abrahamson

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 14-21 дни

232.25 € 454.25 лв

Informally written, with a practice-oriented approach, this text presents the techniques and methods...

Информация за книгата

Автор

Hal B. Pickle, Royce L. Abrahamson

Език

Английски език

Корици

Книга - С меки корици

Издадена

1990

страници

736

EAN

9780471500711

ISBN

0471500712

Enbook ID

04891828

Издател

John Wiley & Sons Inc

Теглоt

1282

Размери

188 x 231 x 40

Пълно описание

Informally written, with a practice-oriented approach, this text presents the techniques and methods used in the day-to-day management of a small business. Organized by functional areas, e.g. marketing, finance etc., the text introduces readers to conceptual material through the many examples and applications of the small business operation. Updated significantly to reflect the many changes in today's business environment, this edition has expanded or added coverage of the business plan, microcomputers in small business, international marketing, women entrepreneurs, and telemarketing. Also, a section entitled Entrepreneurial Business Planning Guide gives valuable advice for entrepreneurs.

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