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Книга Smartphone Start-ups Claudio Giachetti

Smartphone Start-ups

Navigating the iPhone Revolution

Автор: Claudio Giachetti
Език: Английски език
Корици: С твърди корици
Издател: Springer International Publishing AG
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
64.48 € 126.11 лв
This book provides detailed examination of start-up companies which entered the smartphone industry...

Информация за книгата

Автор
Claudio Giachetti
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2017
страници
192
EAN
9783319679723
ISBN
3319679724
Enbook ID
18051678
Издател
Springer International Publishing AG
Теглоt
3745
Размери
148 x 210 x 18

Пълно описание

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.

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