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Smartphone Start-ups

Name: Smartphone Start-ups
Brand: Springer International Publishing AG
SKU: 9783319885230
Price: 59.86 EUR
Availability: InStock

Navigating the iPhone Revolution

Автор: Claudio Giachetti

Език:

Корици: С меки корици

Издател: Springer International Publishing AG

Наличност: Външен склад

Изпращаме след 8-11 дни

59.86 € 117.07 лв

This book provides detailed examination of start-up companies which entered the smartphone industry...

Информация за книгата

Автор

Claudio Giachetti

Език

Английски език

Корици

Книга - С меки корици

Издадена

2018

страници

192

EAN

9783319885230

Enbook ID

21376249

Издател

Springer International Publishing AG

Теглоt

278

Размери

148 x 210 x 12

Пълно описание

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.