Social Machines

How to Develop Connected Products That Change Customers' Lives

Автор: Peter Semmelhack

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 14-21 дни

25.97 € 50.80 лв

Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like a...

Информация за книгата

Автор

Peter Semmelhack

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2013

страници

256

EAN

9781118471685

ISBN

1118471687

Enbook ID

04951245

Издател

John Wiley & Sons Inc

Теглоt

438

Размери

160 x 237 x 22

Пълно описание

Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using "social machines" to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers,product developers, andtechnologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Explains how smart phones and tablets enable Social Machines Describes how digital technology is being "baked in" to the most unlikely new products--even wheelchairs. Articulates how the "Internet of Things" is becoming social--and why that's the foundation for powerful new business models In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Social Machines

How to Develop Connected Products That Change Customers' Lives

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също