Split the Pie

Name: Split the Pie
Brand: HarperCollins Publishers Inc
SKU: 9780063135482
Price: 25.71 EUR
Availability: InStock

A Radical New Way to Negotiate

Автор: Barry Nalebuff

Език:

Корици: С твърди корици

Издател: HarperCollins Publishers Inc

Наличност: Външен склад в ограничено количество

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25.71 € 50.28 лв

From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach...

Информация за книгата

Автор

Barry Nalebuff

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2022

страници

304

EAN

9780063135482

ISBN

0063135485

Enbook ID

36677655

Издател

HarperCollins Publishers Inc

Теглоt

464

Размери

238 x 160 x 32

Пълно описание

From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what's really at stake in any negotiation and ensures you get your half-so you can focus on growing the pie. Negotiations are incredibly stressful and can bring out the worst in people. Wouldn't it be better if there were a principled way to negotiate? Wouldn't it be even better if there were a way to treat people fairly and get treated fairly in a negotiation?Split the Pie offers a new approach that does both-a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what's really at stake in a negotiation: the "pie." The negotiation pie is the additional value created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You'll learn how to get half the value you create, no matter your size. Filled with examples and in-depth case studies, Split the Pie is a practical and theory-based approach to negotiation. You'll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You'll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution. Split the Pie allows both sides to focus their energy on making the biggest possible pie-to have your pie and eat it too.

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Split the Pie

A Radical New Way to Negotiate

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също