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Книга Statistical Modeling for Management Graeme D. Hutcheson

Statistical Modeling for Management

Автор: Graeme D. Hutcheson, Luiz A. M. Moutinho
Език: Английски език
Корици: С твърди корици
Издател: SAGE Publications Inc
Наличност: Външен склад
Изпращаме след 14-20 дни
148.33 € 290.11 лв
Bringing to life the most widely used quantitative measurements and statistical techniques in market...

Информация за книгата

Автор
Graeme D. Hutcheson, Luiz A. M. Moutinho
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2008
страници
256
EAN
9780761970118
ISBN
0761970118
Enbook ID
04686482
Издател
SAGE Publications Inc
Теглоt
590
Размери
170 x 242 x 20

Пълно описание

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you here.

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