Statistical Modeling for Management

Name: Statistical Modeling for Management
Brand: SAGE Publications Inc
SKU: 9780761970125
Price: 49.23 EUR
Availability: InStock

Автор: Graeme D. Hutcheson, Luiz A. M. Moutinho

Език:

Корици: С меки корици

Издател: SAGE Publications Inc

Наличност: Външен склад

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49.23 € 96.28 лв

Bringing to life the most widely used quantitative measurements and statistical techniques in market...

Информация за книгата

Автор

Graeme D. Hutcheson, Luiz A. M. Moutinho

Език

Английски език

Корици

Книга - С меки корици

Издадена

2008

страници

256

EAN

9780761970125

ISBN

0761970126

Enbook ID

04686483

Издател

SAGE Publications Inc

Теглоt

446

Размери

241 x 172 x 17

Пълно описание

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

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Statistical Modeling for Management

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