Stealth Communications - The Spectacular Rise of Public Relations

Автор: Sue Curry Jansen

Език:

Корици: С твърди корици

Издател: Polity Press

Наличност: Външен склад в ограничено количество

Изпращаме след 11-15 дни

70.00 € 136.91 лв

Public relations is, by design, the least visible of the persuasive industries. It operates behind t...

Информация за книгата

Автор

Sue Curry Jansen

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2016

страници

208

EAN

9780745664811

ISBN

9780745664811

Enbook ID

13483554

Издател

Polity Press

Теглоt

512

Размери

158 x 238 x 25

Пълно описание

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Stealth Communications - The Spectacular Rise of Public Relations

Информация за книгата

Пълно описание

Може също да ви хареса

Petrichords

Paradise Logic

Alice's Adventures In Wonderland: A One Act Play for Young Performers

The Meetings of Great Minds

Kid's Box Starter Class Audio CDs 2

Seven Wonders Of The Solar System

Tortugas terrestres y acuáticas del mundo

Cain

When the Lamps Go Out

Badge of Glory

Клиенти, които купиха тази книга, купиха също

L'Allemagne Tentaculaire. Les Frasques Apparentes de l'Empereur. Sa Politique Cachee.

El maestro arquero: una batalla, una leyenda

La Caverne de Sainte-Marguerite. Tome 3

El ánima del maestre : fundación de Buenos Aires

Nationalstolz und Europa

Berlín. Integral

Comunicación oral y escrita en la empresa. adgg0408

Europa

Puppenhaus und Zinnsoldat

Grom. Wojna runów

Koerperschall