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Stealth Communications - The Spectacular Rise of Public Relations

Автор: Sue Curry Jansen

Език:

Корици: С меки корици

Издател: Polity Press

Наличност: Външен склад в ограничено количество

Изпращаме след 11-15 дни

26.76 € 52.34 лв

Public relations is, by design, the least visible of the persuasive industries. It operates behind t...

Информация за книгата

Автор

Sue Curry Jansen

Език

Английски език

Корици

Книга - С меки корици

Издадена

2016

страници

208

EAN

9780745664828

ISBN

9780745664828

Enbook ID

13483555

Издател

Polity Press

Теглоt

386

Размери

229 x 154 x 23

Пълно описание

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.

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