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Книга Stormy Skies Paul Clark

Stormy Skies

Автор: Paul Clark
Език: Английски език
Корици: С твърди корици
Издател: Taylor & Francis Ltd
Наличност: Външен склад
Изпращаме след 14-21 дни
74.84 € 146.38 лв
As the airline industry struggles to extricate itself from its latest crisis, the time has come to e...

Информация за книгата

Автор
Paul Clark
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2010
страници
178
EAN
9780754678878
ISBN
0754678873
Enbook ID
04681917
Издател
Taylor & Francis Ltd
Теглоt
480
Размери
162 x 235 x 17

Пълно описание

As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, 'What went wrong?' and 'Why didn't we see it coming?'. "Stormy Skies" captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.

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