Книга Storytelling Klaus Fog

Storytelling

Автор: Klaus Fog
Език: Английски език
Корици: С твърди корици
Наличност: 50% вероятност
Ще претърсим света
56.90 111.28 лв
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future wil...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2010
страници
254
EAN
9783540883487
ISBN
3540883487
Enbook ID
04333780
Теглоt
598
Размери
181 x 237 x 18

Пълно описание

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

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