Strategic Copywriting

Name: Strategic Copywriting
Brand: Rowman & Littlefield
SKU: 9781442244085
Price: 80.38 EUR
Availability: InStock

How to Create Effective Advertising

Автор: Edd Applegate

Език:

Корици: С меки корици

Издател: Rowman & Littlefield

Наличност: 50% вероятност

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80.38 € 157.22 лв

When it comes to attracting consumers through advertising, which words, phrases, and techniques are...

Информация за книгата

Автор

Edd Applegate

Език

Английски език

Корици

Книга - С меки корици

Издадена

2015

страници

310

EAN

9781442244085

ISBN

1442244089

Enbook ID

09387447

Издател

Rowman & Littlefield

Теглоt

586

Размери

255 x 179 x 22

Пълно описание

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising, whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms, are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from small-, medium-, and large-sized advertising agencies across the United States to illustrate what works-or not-and why.

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Strategic Copywriting

How to Create Effective Advertising

Информация за книгата

Пълно описание

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