Английски език
This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. * New edition of a highly popular introduction to strategic management. * Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. * Revised to take account of the latest development in the field. * Now features twelve new cases. * Includes new chapters on issues relating to the resource--based view of the firm, innovation, learning, and the 'new economy'. * Includes a new concluding chapter looking at present and future issues in strategic management. * Continues to combine the latest management concepts with and emphasis on current business applications and implementation.
