Strategic Public Relations

Name: Strategic Public Relations
Brand: PALGRAVE MACMILLAN
SKU: 9780333615454
Price: 115.82 EUR
Availability: InStock

Автор: Norman Hart

Език:

Корици: С твърди корици

Издател: PALGRAVE MACMILLAN

Наличност: Външен склад в ограничено количество

Изпращаме след 13-18 дни

115.82 € 226.53 лв

Strategic Public Relations has been produced as a core book for what will become a series of second...

Информация за книгата

Автор

Norman Hart

Език

Английски език

Корици

Книга - С твърди корици

Издадена

1995

страници

313

EAN

9780333615454

ISBN

033361545X

Enbook ID

04596148

Издател

PALGRAVE MACMILLAN

Теглоt

576

Размери

140 x 216 x 22

Пълно описание

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations will also serve students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.

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