Strategic Reframing

Name: Strategic Reframing
Brand: Oxford University Press
SKU: 9780198745693
Price: 106.68 EUR
Availability: InStock

The Oxford Scenario Planning Approach

Автор: Rafael Ram?rez

Език:

Корици: С твърди корици

Издател: Oxford University Press

Наличност: Външен склад

Изпращаме след 9-15 дни

106.68 € 208.64 лв

Traditional strategy assumes stability and predictability. Today's world is better characterised by...

Информация за книгата

Автор

Rafael Ram?rez

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2016

страници

276

EAN

9780198745693

ISBN

0198745699

Enbook ID

09517481

Издател

Oxford University Press

Теглоt

560

Размери

273 x 162 x 22

Пълно описание

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world. The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.

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Strategic Reframing

The Oxford Scenario Planning Approach

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също