Strategic Reputation Management

Name: Strategic Reputation Management
Brand: KOGAN PAGE
SKU: 9781398617308
Price: 42.63 EUR
Availability: InStock

Автор: Amanda Coleman

Език:

Корици: С меки корици

Издател: KOGAN PAGE

Наличност: Външен склад

Изпращаме след 14-21 дни

42.63 € 83.38 лв

In today's hyper-connected world, reputation is everything. This book explores the role of reputatio...

Информация за книгата

Автор

Amanda Coleman

Език

Английски език

Корици

Книга - С меки корици

Издадена

2024

страници

248

EAN

9781398617308

ISBN

139861730X

Enbook ID

44630831

Издател

KOGAN PAGE

Теглоt

360

Пълно описание

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.

Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.

Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.

Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.

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Пълно описание

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