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Книга Strategy and technology De Margerie

Strategy and technology

Towards technology based sustainable competitive advantage

Автор: De Margerie
Език: Френски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 14-17 дни
36.01 € 70.44 лв
Companies often try to free themselves from technology - which is thought to be expensive to develop...

Информация за книгата

Автор
De Margerie
Език
Френски език
Корици
Книга - С меки корици
страници
294
EAN
9782296083110
Enbook ID
34168188
Теглоt
320
Размери
135 x 215 x 16

Пълно описание

Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.

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