Strategy in Practice - A Practitioner's Guide to Strategic Thinking 3e

Name: Strategy in Practice - A Practitioner's Guide to Strategic Thinking 3e
Brand: John Wiley & Sons Inc
SKU: 9781119121640
Price: 51.82 EUR
Availability: InStock

Автор: George G. Tovstiga

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад в ограничено количество

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51.82 € 101.35 лв

A practitioner-focused approach to strategy and real-world strategic thinking§§This 3rd edition has...

Информация за книгата

Автор

George G. Tovstiga

Език

Английски език

Корици

Книга - С меки корици

Издадена

2015

страници

376

EAN

9781119121640

ISBN

9781119121640

Enbook ID

03026041

Издател

John Wiley & Sons Inc

Теглоt

538

Размери

155 x 231 x 23

Пълно описание

A practitioner-focused approach to strategy and real-world strategic thinking§§This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus two new chapters on Strategy Execution and Strategy Performance Management. Rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to:§Provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking§Establish and translate the relevance of strategy theory to its application in the practice field§Lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues§Provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape

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Strategy in Practice - A Practitioner's Guide to Strategic Thinking 3e

Информация за книгата

Пълно описание

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