Английски език
Top-down strategy is no longer appropriate in decentralised organisations. Strategy is now more 'middle-up', created by senior managers via intense, workshop-based initiatives. Strategy workshops can be challenging. They require careful preparation and imaginative orchestration so that facts, experience and gut-feel merge to create innovative strategic concepts. Furthermore, high political stakes can make these critical events feel like herding wild cats. Badly run workshops can result in frustration and strategic paralysis. Well-run workshops can result in fresh ideas, joined-up thinking, a motivated team and, ultimately, significant business benefits. This book provides a practical toolkit to assist the strategy leader in planning and executing successful strategy workshops. The author, Paul Christodoulou, has over 20 years' experience as a strategy leader working in international business based in the UK, USA and Europe.
