Structured Innovation

Name: Structured Innovation
Brand: Springer, Berlin
SKU: 9783031761041
Price: 92.93 EUR
Availability: InStock

Levers to Successful Innovation Beyond Benchmarking

Автор: Rupert A. Brandmeier, Florian Rupp

Език:

Корици: С твърди корици

Издател: Springer, Berlin

Наличност: Външен склад

Изпращаме след 10-13 дни

92.93 € 181.75 лв

This book offers a comprehensive exploration of innovation management and its applications in variou...

Информация за книгата

Автор

Rupert A. Brandmeier, Florian Rupp

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2024

страници

190

EAN

9783031761041

Enbook ID

46583156

Издател

Springer, Berlin

Теглоt

455

Размери

155 x 235

Пълно описание

This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies.

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Structured Innovation

Levers to Successful Innovation Beyond Benchmarking

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