Successful Innovation

Name: Successful Innovation
Brand: Edward Elgar Publishing Ltd
SKU: 9781840643886
Price: 194.82 EUR
Availability: InStock

Towards a New Theory for the Management of Small and Medium Sized Enterprises

Автор: Jan Cobbenhagen

Език:

Корици: С твърди корици

Издател: Edward Elgar Publishing Ltd

Наличност: Външен склад

Изпращаме след 14-20 дни

194.82 € 381.03 лв

Innovation as an activity is not new - what has changed is the pace at which firms have to innovate....

Информация за книгата

Автор

Jan Cobbenhagen

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2000

страници

384

EAN

9781840643886

Enbook ID

04848985

Издател

Edward Elgar Publishing Ltd

Теглоt

740

Размери

156 x 234 x 32

Пълно описание

Innovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyzes the innovation success at the company, rather than the project level and contributes to the development of a new theory on innovation management in small- and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.

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