Английски език
This is an essential introduction to the crucial aspects of logistics and supply chain management, supported by expertly written case-studies and a practical outlook. It is an introductory text that assumes no prior knowledge of logistics. It can be used by many types of student, or people studying by themselves. It takes a broad view, covering all types of organization. It sets logistics within its strategic context. It adopts a practical, straightforward and logical approach. It illustrates principles with examples drawn from international organisations. It employs well-developed pedagogy. It is clearly written, presenting ideas in an informative and easy style. It offers ancillary resources through the Companion Website, new for the second edition.It is a broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context. The book uses well-developed pedagogy and numerous case studies, guiding the reader through the subject by retaining a strong focus on the application of theory and practical situations.
