Switch

Name: Switch
Brand: Cornerstone
SKU: 9781847940322
Price: 13.15 EUR
Availability: InStock

Автор: Chip Heath

Език:

Корици: С меки корици

Издател: Cornerstone

Наличност: Външен склад

Изпращаме след 3-6 дни

13.15 € 25.73 лв

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up...

Информация за книгата

Автор

Chip Heath

Език

Английски език

Корици

Книга - С меки корици

Издадена

2011

страници

320

EAN

9781847940322

ISBN

1847940323

Enbook ID

04355364

Издател

Cornerstone

Теглоt

226

Размери

131 x 198 x 21

Пълно описание

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

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