Tacit Knowledge Augmented CRM Systems

Name: Tacit Knowledge Augmented CRM Systems
Brand: LAP Lambert Academic Publishing
SKU: 9786139830794
Price: 26.59 EUR
Availability: InStock

Автор: Abdul Basit, Mumtaz M. Khan

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Външен склад

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Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This...

Информация за книгата

Автор

Abdul Basit, Mumtaz M. Khan

Език

Английски език

Корици

Книга - С меки корици

Издадена

2018

страници

EAN

9786139830794

Enbook ID

19437327

Издател

LAP Lambert Academic Publishing

Теглоt

113

Размери

150 x 220 x 4

Пълно описание

Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This book provides a comprehensive and balanced review on CRM, Knowledge Management (KM) especially that of Tacit Knowledge (TK), Marketing and Relationship marketing. An insight in the core components of CRM systems leading to inclusion of TK can bring better understanding of marketing functioning. This understanding results in better decisions. After critical review of literature and studying CRM models, their components and limitations, a knowledge-enabled strategic CRM model has been conceived and presented which provides the framework and present an outline for successful implementation of CRM systems This study is unique in many perspectives: 1. Integrating TK in CRM systems is the first effort in CRM domain. 2. It provides the mechanism for institutionalizing knowledge. 3. It suggests the way how to diffuse and share of TK across the different departments. 4. It Explores how to create and effective use of knowledge can be helpful for top management in making strategic marketing decision.

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Информация за книгата

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