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Книга Technological Innovation Raghu GarudPraveen Rattan NayyarZur Baruch ShapiraJames G. March

Technological Innovation

Oversights and Foresights

Автор: Raghu GarudPraveen Rattan NayyarZur Baruch ShapiraJames G. March
Език: Английски език
Корици: С меки корици
Издател: Cambridge University Press
Наличност: Външен склад
Изпращаме след 9-15 дни
52.49 € 102.66 лв
The capacity for technology businesses to grow and change with the times is linked to how they devel...

Информация за книгата

Автор
Raghu GarudPraveen Rattan NayyarZur Baruch ShapiraJames G. March
Език
Английски език
Корици
Книга - С меки корици
Издадена
2008
страници
396
EAN
9780521084727
ISBN
0521084725
Enbook ID
02020697
Издател
Cambridge University Press
Теглоt
590
Размери
155 x 228 x 24

Пълно описание

The capacity for technology businesses to grow and change with the times is linked to how they develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external environments, even as innovation activities are complex and constrained. How can the slim odds of success be enhanced? Technological Innovation analyses why companies choose certain new technologies, from a technological, economic and institutional perspective. Based upon multidisciplinary research on technological choice, the book bridges research and practice.

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