Technology and Consumption

Name: Technology and Consumption
Brand: Springer-Verlag New York Inc.
SKU: 9781461421573
Price: 115.99 EUR
Availability: InStock

Understanding Consumer Choices and Behaviors

Автор: Ruby Roy Dholakia

Език:

Корици: С твърди корици

Издател: Springer-Verlag New York Inc.

Наличност: Външен склад в ограничено количество

Изпращаме след 13-18 дни

115.99 € 226.86 лв

Technology and Household Consumption is a comprehensive text that provides insights into technology...

Информация за книгата

Автор

Ruby Roy Dholakia

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2012

страници

214

EAN

9781461421573

ISBN

1461421578

Enbook ID

01427162

Издател

Springer-Verlag New York Inc.

Теглоt

512

Размери

155 x 235 x 18

Пълно описание

Technology and Household Consumption is a comprehensive text that provides insights into technology s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. §In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

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Technology and Consumption

Understanding Consumer Choices and Behaviors

Информация за книгата

Пълно описание

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