Television and its Viewers

Name: Television and its Viewers
Brand: Cambridge University Press
SKU: 9780521587556
Price: 46.63 EUR
Availability: InStock

Cultivation Theory and Research

Автор: James ShanahanMichael Morgan

Език:

Корици: С меки корици

Издател: Cambridge University Press

Наличност: Външен склад

Изпращаме след 14-21 дни

46.63 € 91.21 лв

Television and its Viewers reviews 'cultivation' research, which investigates the relationship betwe...

Информация за книгата

Автор

James ShanahanMichael Morgan

Език

Английски език

Корици

Книга - С меки корици

Издадена

1999

страници

284

EAN

9780521587556

ISBN

0521587557

Enbook ID

02036407

Издател

Cambridge University Press

Теглоt

466

Размери

153 x 228 x 19

Пълно описание

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.

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Television and its Viewers

Cultivation Theory and Research

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