Anonymous Elect

Name: Anonymous Elect
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783540290292
Price: 59.33 EUR
Availability: InStock

Market Research Through Online Access Panels

Автор: Andrei Postoaca

Език:

Корици: С твърди корици

Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Наличност: Външен склад в ограничено количество

Изпращаме след 13-18 дни

59.33 € 116.04 лв

The Anonymous Elect is the book that restores market research to its original condition and bestows...

Информация за книгата

Автор

Andrei Postoaca

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2005

страници

157

EAN

9783540290292

ISBN

354029029X

Enbook ID

01561172

Издател

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Теглоt

426

Размери

155 x 235 x 22

Пълно описание

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It addresses market researchers and sociologists, psychologists, linguists and specialists in communication and asks questions that span minds from both sides of the bridge: To what extent has the online medium increased the self-awareness of today s respondents to research studies? How aware are market researchers of their respondents increasing self-awareness? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about being there, about interviewing and being interviewed, addressing and being addressed. By shifting the two voices that make up the surveying act, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric that gives it expression.

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Anonymous Elect

Market Research Through Online Access Panels

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също