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Книга Asian Insider Michael Backman

Asian Insider

Unconventional Wisdom for Asian Business

Автор: Michael Backman
Език: Английски език
Корици: С меки корици
Издател: Palgrave Macmillan
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
59.25 € 115.87 лв
Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the stat...

Информация за книгата

Автор
Michael Backman
Език
Английски език
Корици
Книга - С меки корици
Издадена
2004
страници
294
EAN
9781349512881
Enbook ID
12045625
Издател
Palgrave Macmillan
Теглоt
435
Размери
155 x 235 x 17

Пълно описание

Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author's direct, sharp style, The Asian Insider is a fascinating read for anyone wishing to get to grips with Asian business and understand how Asia really works.

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