Complexity Turn

Name: Complexity Turn
Brand: Springer International Publishing AG
SKU: 9783319836423
Price: 136.95 EUR
Availability: InStock

Cultural, Management, and Marketing Applications

Автор: Arch G. Woodside

Език:

Корици: С меки корици

Издател: Springer International Publishing AG

Наличност: Външен склад

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136.95 € 267.85 лв

This book takes the reader beyond net effects and main and interaction effects thinking and methods....

Информация за книгата

Автор

Arch G. Woodside

Език

Английски език

Корици

Книга - С меки корици

Издадена

2018

страници

254

EAN

9783319836423

Enbook ID

20119034

Издател

Springer International Publishing AG

Теглоt

454

Размери

155 x 235 x 16

Пълно описание

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.

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