Книга The Content Pool Alan J Porter

The Content Pool

Leveraging Your Company's Largest Hidden Asset

Автор: Alan J Porter
Език: Английски език
Корици: С меки корици
Издател: XML Press
Наличност: Външен склад
Изпращаме след 9-15 дни
28.79 56.31 лв
All companies, no matter what industry they are in, or what product or service they create, do four...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2012
страници
246
EAN
9781937434014
ISBN
193743401X
Enbook ID
12510132
Издател
Теглоt
290
Размери
140 x 216 x 13

Пълно описание

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.

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