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Книга Corporate Newsroom Christoph Moß

Corporate Newsroom

Steering Companies Efficiently Through Communication

Автор: Christoph Moß
Език: Английски език
Корици: С меки корици
Издател: Springer Nature Switzerland AG
Наличност: Външен склад
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67.30 € 131.62 лв
Breaking down barriers, creating transparency in digital communication and effectively targeting dif...

Информация за книгата

Автор
Christoph Moß
Език
Английски език
Корици
Книга - С меки корици
Издадена
2022
страници
154
EAN
9783030676445
Enbook ID
38892139
Издател
Springer Nature Switzerland AG
Теглоt
240
Размери
156 x 234 x 9

Пълно описание

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations. Establishing a Corporate Newsroom is the answer.The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.