Книга The Creativity Enhancing Work Environment Sebastian J. Kuhnert

The Creativity Enhancing Work Environment

A Theoretical And Empirical Analysis of What Matters Most For Creative Heads in Today's Organizations

Автор: Sebastian J. Kuhnert
Език: Английски език
Корици: С меки корици
Издател: VDM Verlag Dr. Müller
Наличност: Налично при издателя, по поръчка
Изпращаме след 17-27 дни
70.42 137.73 лв
Creativity has increasingly become one of the most decisive factors in today's business environment....

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2009
страници
168
EAN
9783639211771
Enbook ID
06829097
Издател
Теглоt
267
Размери
150 x 220 x 10

Пълно описание

Creativity has increasingly become one of the most decisive factors in today's business environment. Any organizational asset other than human creativity can easily be copied by competition. Technology has replaced man as a pure producer. This is not a threat, but an opportunity towards true humanity: Mihaly Csikszentmihalyi stated already: "Of all human activities, creativity comes closest to providing the fulfillment we all hope to get in our lives." The Creativity Enhancing Work Environment starts by analyzing the theoretical foundations of creativity, develops an attempt towards a theoretically optimal environment, both social and physical, to foster organizational creativity and ends with an empirical study examining the reality in today's organizations providing original quotes. Participating companies are from many different industries and include Google and several other, mostly German, organizations whose wish to remain anonymous was respected.

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