The Data-Driven Future of Customer Relationships

Name: The Data-Driven Future of Customer Relationships
Brand: John Wiley & Sons Inc
SKU: 9781394319541
Price: 22.37 EUR
Availability: InStock

Автор: Jim Sterne

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад в ограничено количество

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22.37 € 43.75 лв

A practical strategy guide for building profitable customer relationships using the latest AI scienc...

Информация за книгата

Автор

Jim Sterne

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2025

страници

272

EAN

9781394319541

ISBN

1394319541

Enbook ID

47180177

Издател

John Wiley & Sons Inc

Теглоt

499

Пълно описание

A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework. In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results. Inside the book: Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they thinkSpecific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and servicesDiscussions of ethical guidelines to guide your organization's data and customer communication practices Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.

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