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The Digital Campaign Trail

Name: The Digital Campaign Trail
Brand: Independently published
SKU: 9798266870789
Price: 18.71 EUR
Availability: InStock

Politicians on Twitter and Facebook in Germany's 2021 Federal Election

Автор: Dmytro Lutsenko

Език:

Корици: С меки корици

Издател: Independently published

Наличност: Външен склад

Изпращаме след 9-15 дни

18.71 € 36.60 лв

This book offers a full-year analysis of social media strategies by all major German chancellor cand...

Информация за книгата

Автор

Dmytro Lutsenko

Език

Английски език

Корици

Книга - С меки корици

Издадена

2025

страници

194

EAN

9798266870789

Enbook ID

50548001

Издател

Independently published

Теглоt

268

Размери

152 x 229 x 10

Пълно описание

This book offers a full-year analysis of social media strategies by all major German chancellor candidates from September 2020 to election day, 26 September 2021. It highlights the topics candidates emphasized, their leadership styles, and cross-platform communication strategies. By examining Facebook and Twitter activity, including the cross-posting of identical content, the study reveals how messaging adapted to polls, unfolding events, and voter priorities. A valuable resource for anyone interested in digital political communication, campaign strategy, and the evolution of online electoral engagement.