FORA Framework

Name: FORA Framework
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642332326
Price: 105.43 EUR
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A Fuzzy Grassroots Ontology for Online Reputation Management

Автор: Edy Portmann

Език:

Корици: С твърди корици

Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Наличност: Външен склад

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105.43 € 206.21 лв

Online reputation management deals with monitoring and influencing the online record of a person, an...

Информация за книгата

Автор

Edy Portmann

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2012

страници

202

EAN

9783642332326

ISBN

3642332323

Enbook ID

01662090

Издател

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Теглоt

4675

Размери

155 x 235 x 19

Пълно описание

Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.

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FORA Framework

A Fuzzy Grassroots Ontology for Online Reputation Management

Информация за книгата

Пълно описание

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