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Книга Innovation Game Armelle Le Corre

Innovation Game

A New Approach to Innovation Management and R&D

Автор: Armelle Le Corre, Gerald Mischke
Език: Английски език
Корици: С твърди корици
Издател: Springer-Verlag New York Inc.
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
59.31 € 115.99 лв
RandD is the single most important investment for any company or any society. Its ultimate product i...

Информация за книгата

Автор
Armelle Le Corre, Gerald Mischke
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2004
страници
206
EAN
9780387237947
ISBN
0387237941
Enbook ID
01381121
Издател
Springer-Verlag New York Inc.
Теглоt
1100
Размери
155 x 235 x 18

Пълно описание

RandD is the single most important investment for any company or any society. Its ultimate product is an innovation. Innovations are on the other side the major propeller for the respective (socio-) economic development of the very company or society.Management science mainly treat RandD and innovations as costs or budgets to be managed, an approach that is in stark contrast to their overwhelming importance. This and the very fact that RandD and innovation success are a by necessity a-priori unknown and thus uncertain ex-post definition is not at all being respected properly up to now.In The Innovation Game, La Corre and Mishchke consider RandD and innovation as an inherently risky investment which should be profitable, at least on average. Applying a statistical filter model, the authors are able to describe the RandD- and the innovation-process in great detail, almost like a production process. As a metaphor, the book tries to describe it like the control laws of the "distillery for inno-success knowledge".

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