Internet and the Customer-Supplier Relationship

Name: Internet and the Customer-Supplier Relationship
Brand: Taylor & Francis Ltd
SKU: 9781138714342
Price: 51.45 EUR
Availability: InStock

Автор: RONCHI

Език:

Корици: С меки корици

Издател: Taylor & Francis Ltd

Наличност: 50% вероятност

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51.45 € 100.62 лв

This title was first published in 2003. An exhaustive and synthetic framework for the use of Interne...

Информация за книгата

Автор

RONCHI

Език

Английски език

Корици

Книга - С меки корици

Издадена

2019

страници

234

EAN

9781138714342

ISBN

1138714348

Enbook ID

22366103

Издател

Taylor & Francis Ltd

Теглоt

430

Пълно описание

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

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Internet and the Customer-Supplier Relationship

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