The Modern Business Data Analyst

Name: The Modern Business Data Analyst
Brand: Springer, Berlin
SKU: 9783031599064
Price: 62.0 EUR
Availability: InStock

A Case Study Introduction into Business Data Analytics with CRISP-DM and R

Автор: Dominik Jung

Език:

Корици: С меки корици

Издател: Springer, Berlin

Наличност: Външен склад

Изпращаме след 5-8 дни

62.00 € 121.27 лв

This book illustrates and explains the key concepts of business data analytics from scratch, tacklin...

Информация за книгата

Автор

Dominik Jung

Език

Английски език

Корици

Книга - С меки корици

Издадена

2024

страници

295

EAN

9783031599064

Enbook ID

45727415

Издател

Springer, Berlin

Теглоt

612

Размери

168 x 240

Пълно описание

This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. It provides you with all the professional tools you need to predict online shop sales, to conduct A/B tests on marketing campaigns, to generate automated reports with PowerPoint, to extract datasets from Wikipedia, and to create interactive analytics Web apps. Alongside these practical projects, this book provides hands-on coding exercises, case studies, the essential programming tools and the CRISP-DM framework which you'll need to kickstart your career in business data analytics.The different chapters prioritize practical understanding over mathematical theory, using realistic business data and challenges of the Junglivet Whisky Company to intuitively grasp key concepts and ideas. Designed for beginners and intermediates, this book guides you from business data analytics fundamentals to advanced techniques, covering a large number of different techniques and best-practices which you can immediately exploit in your daily work.The book does not assume that you have an academic degree or any experience with business data analytics or data science. All you need is an open mind, willingness to puzzle and think mathematically, and the willingness to write some R code. This book is your all-in-one resource to become proficient in business data analytics with R, equipped with practical skills for the real world.

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The Modern Business Data Analyst

A Case Study Introduction into Business Data Analytics with CRISP-DM and R

Информация за книгата

Пълно описание

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