Preference-Driven Lead User Method for New Product Development

Name: Preference-Driven Lead User Method for New Product Development
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783658172626
Price: 52.77 EUR
Availability: InStock

A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Автор: Alexander Sänn

Език:

Корици: С меки корици

Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Наличност: Външен склад

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52.77 € 103.22 лв

Alexander Sänn presents a functional method based on lead user method, preference measurement, and r...

Информация за книгата

Автор

Alexander Sänn

Език

Английски език

Корици

Книга - С меки корици

Издадена

2017

страници

235

EAN

9783658172626

ISBN

3658172622

Enbook ID

15775898

Издател

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Теглоt

3401

Размери

148 x 210 x 12

Пълно описание

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers' acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

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Preference-Driven Lead User Method for New Product Development

A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също