Книга Toolbox Digital Business Ralf T. Kreutzer

Toolbox Digital Business

Leadership, Business Models, Technologies and Change

Автор: Ralf T. Kreutzer
Език: Английски език
Корици: С твърди корици
Издател: Springer
Наличност: Външен склад
Изпращаме след 10-13 дни
113.43 221.85 лв
This book provides important guidelines for the digital transformation process and shows how establi...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2022
страници
561
EAN
9783658370169
Enbook ID
38689131
Издател
Теглоt
998
Размери
241 x 161 x 40

Пълно описание

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

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