Книга Trademarks Tom Blackett

Trademarks

Автор: Tom Blackett
Език: Английски език
Корици: С меки корици
Издател: Palgrave Macmillan
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
59.14 115.66 лв
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
1998
страници
142
EAN
9781349147212
ISBN
1349147214
Enbook ID
03614546
Издател
Теглоt
248
Размери
155 x 235 x 8

Пълно описание

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

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