Книга Trademarks Tom Blackett

Trademarks

Автор: Tom Blackett
Език: Английски език
Корици: С твърди корици
Издател: PALGRAVE MACMILLAN
Наличност: Външен склад
Изпращаме след 10-13 дни
54.50 106.59 лв
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
1998
страници
142
EAN
9780333725887
ISBN
0333725883
Enbook ID
04598272
Издател
Теглоt
405
Размери
155 x 235 x 15

Пълно описание

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

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